Why was this startup created?

An avid fisher himself, Mr. Watabe realized there was a lot of information that was not readily available. Where are the good places to fish? What fishing equipment should I buy? There were no established information platforms or well-curated media sources covering this kind of information. Seeing the problem, he figured there were also others who probably shared these issues, and so he founded Umeebe.

Please describe your product or service.

Umeebe runs a fishing-information website called Tsuriho that, during the on-season, reaches 2,000,000 page views a month. We also run a social app called Tsuriba Camera, used by over 50,000 people. After receiving a lot of feedback from women and people who are just starting to fish that they were bothered by the smell fish would leave on their hands, Umeebe developed a hand soap specifically designed to cover fish smell. It quickly took off and now is being sold in over 200 stores.

What is your company's vision?

In accordance with our corporate vision to “Make Fishing Easier,” we aim to simplify fishing, allowing more people to enjoy themselves.

What are your plans or goals for expanding your business over the next year?

In addition to scaling up our staff, we want to grow our service to find solutions to even more of the issues that fishers have.

Why are you joining this app?

We’re looking for companies to collaborate with in one form or another.